Recurring donor communications
Keep donor follow-up moving, week after week.
The best donor communication plan needs consistent execution. Sterling helps your team deliver acknowledgments, welcome messages and ongoing donor touchpoints through scheduled mail and other approved channels. You establish the audiences, messaging and timing. We manage the recurring work.
New donor welcome
A first gift is the beginning of a relationship
We can help execute a welcome sequence that goes beyond the initial receipt, using the schedule and donor segments your organization approves.
First week
Acknowledge
Gift acknowledgment and a personalized thank-you note.
Weeks one to three
Welcome
An approved welcome text or live thank-you call for selected donor groups.
First 60 days
Introduce
Additional communications that introduce your organization and demonstrate the work donors help make possible.
Ongoing
Transition
Transition donors into your regular communication program.
This is an example, not a prescribed schedule. We adapt production to your program and donor file.
Other recurring programs
Programs that keep running
Second-gift follow-up
Targeted correspondence for first-time donors who have not yet made another gift.
Stewardship
Personal notes, updates and calls for mid-level, major or other defined donor groups.
Reactivation
Planned outreach to donors who have stopped giving, using the channels and timing you select.
How it works
How recurring programs are managed
1
Agree on the plan
We agree on the schedule, audiences, channels and data requirements.
2
Approve the setup
Your team approves the copy, personalization and production setup.
3
We execute
Sterling processes recurring files and executes each communication.
4
You see the results
We provide production reporting and any available response information included in the agreed scope.
Tell us about your current program
We can review what your team handles today and identify the recurring work Sterling could support.
Handwritten mail, donor communication production and outsourced donor services for nonprofits, ministries and fundraising agencies.
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