Free donor communication report
The First Seven Weeks
We made the same online gift to 30 donor-supported ministries and nonprofits, then tracked the emails, letters, texts and calls that followed over seven weeks. The result: more than 400 recorded communications and a closer look at what a new donor experiences after giving.
Inside the report
- How quickly organizations acknowledged a first gift
- What communication arrived after the initial thank-you
- Where there were gaps in follow-up
- Which channels and formats organizations used
Organizations are not identified. This is a documented, limited observation of one donor journey per organization, not a representative industry benchmark.
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Handwritten mail, donor communication production and outsourced donor services for nonprofits, ministries and fundraising agencies.
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